Adopt unique leading technology and innovation for business requirements
An evolving list of opportunities for you to Pitch, Pilot, Partner and Scale-up with Unilever brands. Brands have on-going challenges for which we are looking for innovative technology solutions. Our ambition is that pilots lead to longer term strategic partnerships.
Find a live pilot opportunity that is suited to your innovation and submit your application. If your application is successful, you’ll be invited to pitch to us. If you are selected, you’ll have the opportunity to pilot your solution with a Unilever brand.
Pilots opportunities are for established technology companies who has unique leading technology in markets. If your company operates in Digital Marketing & Media Technology, Consumer Insights Innovation, E-commerce and In store Challenges, then we’d love to hear from you.
Youth teens resonant pack design
would like to partner with design startups which have lots of young generation members and audiences, to explore new business opportunities and co-develop the young teens market.
Digital-based anti-counterfeiting technologies
We are looking for anti-counterfeiting technologies that enable both Unilever and consumers to easily discern the authenticity of products branded as Unilever in the market.
We would like our products’ packaging to be able to directly or indirectly interact with shoppers/users.
New ways of consumer research
We want to find some interesting and innovative techniques (e.g. Augmented Reality and Virtual Reality etc) that can be adapted to the research process.
Smart vending cabinets
We are looking for new, innovative technology and ideas to bring our ice cream cabinets to engage with consumers. The cabinets should not only selling ice creams but also being a connection between brand and consumers.
Smart e-commerce customer service
We hope to find a solution powered by AI to improve both efficiency and accuracy.
Provide fresh perspective/ Improve efficiency of consumer data analyzing...
We hope to cooperate with companies that have the advantage of technology or network with BAT, and have the capability of data mining and analyzing.
Enhance people’s engagement and initiative into the survey or...
We want to leverage new technologies (e.g. spy/monitor, wearable device, neuroscience/biologic reactions etc.) to track consumers behavior.
Foundry Pilot Process
1. The Brief
- Finalize your brief
- Brief goes live
- Curate the best startups
- Expect c.3 months process
- Attend 5 x 1h meeting to find top 5 startups
2. The Pitch
- Meet the startups
- Select your partner
- Invite your agency and project team
3. The Pilot
- SoW negotiation with startup partner
- Finalise contract with Legal support
- Define your KPIs to track
- Request any other support needed
4. The Partnership
- Measure success with Procurement support
- Develop potential roll out plan