Customer Development x Whale: Smart Shelf & Data Analysis

Customer Development x Whale: Smart Shelf & Data Analysis
Customer Development x Whale: Smart Shelf & Data Analysis

Digital Commerce

Leverage AI on offline shop marketing, with smart shelfs to understand consumer behavior accurately and drive sales.
Ice cream X YUNJI: 3D Print

Ice cream X YUNJI: 3D Print
Ice cream X YUNJI: 3D Print

Digital R&D

Ice Cream need leverage 3D print tech to print chocolate food model, which apply to Fast & Cheap solution model.
Lipton x Future APP: Community Fission Marketing

Lipton x Future APP: Community Fission Marketing
Lipton x Future APP: Community Fission Marketing

Digital Marketing

In 2019, China marketers need a more efficient business model to drive users on social channel. Lipton build up a pilot to find out how fission marketing work with Future APP.
Numerique x Verve: KOL Marketing & Distribution

Numerique x Verve: KOL Marketing & Distribution
Numerique x Verve: KOL Marketing & Distribution

Digital Marketing

In 2018-2019, several new brands are seeking new business model to launch in efficient and cost-saving way. Verve aim to find potential partners that have strong advantages on fashion market, either they have active community or have self-owned commerce channel,to help brand do massive WOM marketing, generating UGC contents.
FugeTech: UNILEVER MARKETING SERVICE COLLABORATION PLATFORM

FugeTech: UNILEVER MARKETING SERVICE COLLABORATION PLATFORM
FugeTech: UNILEVER MARKETING SERVICE COLLABORATION PLATFORM

Digital Supply Chain

In 2018, Fuge help Unilever to build marketing service collaboration platform with procurement team, to optimize and digitize the procurement process.
SIMPLE X Friday : FOCUS ON COLLEGE STUDENTS

SIMPLE X Friday : FOCUS ON COLLEGE STUDENTS
SIMPLE X Friday : FOCUS ON COLLEGE STUDENTS

Digital Marketing

To reach massive college students, Simple has cooperated with Friday, which helped Simple to reach over 1 million college students from 44 universities in 6 cities to promote the cleaning product.
CLEAR X Mushroom Cloud: SINGING BOTTLE

CLEAR X Mushroom Cloud: SINGING BOTTLE
CLEAR X Mushroom Cloud: SINGING BOTTLE

Digital R&D

Mushroom cloud came up with the singing bottle idea in the initial brainstorming session with Clear, and one of the inventor in its community turned the idea into reality after 3 months’ development. The limited-edition pack was launched in Tmall and was popular among young consumers. And with the second cooperation on clear with Marvel, it help Clear get massive resources on JD site.
Tzign: UNILEVER DIGITAL ASSET MANAGEMENT PLATFORM

Tzign: UNILEVER DIGITAL ASSET MANAGEMENT PLATFORM
Tzign: UNILEVER DIGITAL ASSET MANAGEMENT PLATFORM

Digital Marketing

In 2018, Tezign helped Unilever to build digital assets management platform on digitalized asset bank, visualized data tracking and intelligent tools.
Dove X ROBIN8: KOL Marketing

Dove X ROBIN8: KOL Marketing
Dove X ROBIN8: KOL Marketing

Digital Marketing

Robin8 offers KOL solution and automatic platform to brands, powered by data analytics , it helped Dove to reach 5,320,000 people within 24 hours in Dove’s women’s day campaign.
Pureit X Sight Plas: AR TECHNOLOGY TO DEMONSTRATE PRODUCT MECHANISM

Pureit X Sight Plas: AR TECHNOLOGY TO DEMONSTRATE PRODUCT MECHANISM
Pureit X Sight Plas: AR TECHNOLOGY TO DEMONSTRATE PRODUCT MECHANISM

Digital Marketing

Traditional demos of water purifiers are brochures and videos, which are lack of engagement with consumers. Pureit team would like to leverage the new technology-AR to offer consumer a novel shopping experience. R&D team partnered with Sight Plus to develop an AR solution to demonstrate the mechanism of Pureit water purifier.
XINPIANCHANG: UNILEVER BRANDS PARTNER WITH CREATIVE VIDEO PRODUCER TO TARGET MILLENNIALS

XINPIANCHANG: UNILEVER BRANDS PARTNER WITH CREATIVE VIDEO PRODUCER TO TARGET MILLENNIALS
XINPIANCHANG: UNILEVER BRANDS PARTNER WITH CREATIVE VIDEO PRODUCER TO TARGET MILLENNIALS

Digital Marketing

After the successful pilot case with Lux, Xinpianchang started to cooperate with more brands, like Lynx and Zhonghua to help them produce and distribute short video within Ali ecosystem.
3D ESUN: CREATE 360° PRODUCT VIEWS FOR ECOMMERCE CHANNEL

3D ESUN: CREATE 360° PRODUCT VIEWS FOR ECOMMERCE CHANNEL
3D ESUN: CREATE 360° PRODUCT VIEWS FOR ECOMMERCE CHANNEL

Digital Marketing

By partnering with 3D ESUN, it provides Unilever a new solution to replace the conventional static picture display with 360-degree videos which allows consumer to have a much-detailed understanding of our product and easily interact with them. It is an innovative way to improve the online shopping experience and drive traffic into Ecommerce stores.